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Meta's new AI app Muse has been downloaded more times in its first 12 days than ChatGPT was in the same period, according to app analytics firm Apptopia. The comparison is limited to U.S. and Canada iOS downloads, but Muse also shows higher daily active users.
- Muse hit 1.8 million iOS downloads in the U.S. and Canada within 12 days versus ChatGPT's 1.3 million in the same markets and timeframe
- Muse's U.S. daily active users (642,000) significantly exceed ChatGPT's early numbers (231,000), even when narrowed to iOS only (359,000 vs. 231,000)
- Meta's integration of Muse across Facebook, Instagram, and WhatsApp—plus existing cross-promotion expertise from Threads—positions the app for rapid growth, with 95% of current Muse users already on Facebook